About Us

The Concept Behind Abja (अब्जा)

Abja is a Sanskrit name derived from the words ‘अप्’ (water) and ‘जन्’ (to be born), meaning ‘one that is born from water.’ Water is life’s essence, symbolizing purity, transparency, and vitality. Inspired by these values, Abja brings Ayurvedic hair and skincare remedies rooted in the science of life, Ayurveda.

“Our products embody the purity, transparency, and vitality of water, promising the essence of nature in every drop.”

Meet The Founder

Dr. Priya Patki

M.D (Ayurved), M.A (Sanskrit), D.B.M (Mum), Diploma in Music Therapy, FBAA (London)

Dedicated Ayurvedic practitioner with over two decades of experience. Her journey began in 2001 with a deep commitment to Ayurvedic wellness, fueled by the teachings of Ayurveda and the blessings of Lord Dhanvantari.
Dr. Priya’s journey and motivation for founding Abja, including the observation of rising skin and hair issues due to pollution, diet, and lifestyle. Her commitment to creating authentic, natural solutions led her to study Ayurvedic cosmetology, planting the seeds for Abja.

Ayurveda Meets Modern Skincare

At Abja, we believe in the transformative power of Ayurveda combined with the precision of modern skincare. Our products are free from harmful chemicals, created with pure Ayurvedic ingredients like Shata Dhuta Ghrita, Kesar, and Anantmool to nurture, and enhance your skin’s natural beauty.

Mission

To bring the ancient wisdom of Ayurveda to modern lifestyles through a seamless online shopping experience. We are committed to offering authentic, high-quality Ayurvedic products made with natural ingredients, enabling people across the globe to discover and embrace holistic wellness from the comfort of their homes.

Vision

To become a trusted global Ayurvedic eCommerce brand, known for quality, transparency, and customer satisfaction. We aim to bridge tradition and technology, making Ayurveda an essential part of daily wellness and beauty routines for people worldwide through an accessible and enriching digital platform.